Sell
Full-cycle services sales, enterprise prospecting, account expansion and B2B subscriptions.
Go-to-Market & AI Strategy and Operations
Built in sales.Focused on revenue performance.
My experience spans selling, team leadership, product marketing, seller development, revenue systems and AI workflows.
I use revenue data, customer conversations and market research to find performance gaps, set priorities and lead the changes that help teams sell and operate more effectively.
The operating view Evidence to action
PerformanceRevenue · pipeline · conversion
CustomerConversations · account health
MarketPositioning · demand · change
Test the explanation. Set the priority.
What changed.
Why it matters.
What happens next.
Commercial judgmentTeam executionAdoption
2× President’s Club
Recognized in Sales and EnablementSales performance and the work of developing sellers.
$6.1M+
AE-closed value from opportunities I sourced14 outbound opportunities, subsequently closed by account executives.
The commercial foundation
I know the work of winning business.
I’ve prospected, led discovery, built proposals, negotiated and closed agency-services business. I’ve also sourced enterprise SaaS opportunities, sold B2B subscriptions and led business-development teams.
That experience informs how I read a pipeline, challenge a message, coach a seller and decide what a revenue team needs next.
Explore my sales experienceLead
Sales-team targets, coaching, deal reviews and commercial accountability.
Improve
Positioning, seller readiness, reporting, revenue systems and AI workflows.
Selected work
Commercial judgment, put to work.
Selected work across sales, competitive intelligence, product launches, enablement and revenue systems.
01 / Competitive intelligence & sales activation
Explore the competitive intelligence work
AI Competitive Intelligence & Sales Activation
Turn buyer objections and competitive evidence into a stronger sales conversation.
My work: Led research, positioning and sales activation; built quick lookup and helped deliver in-call assistance.
Live seller guidance and assistanceExplore the competitive intelligence work
Competitive intelligencePublic reconstruction
Start with the question the buyer is actually asking.
Build or buy?GovernanceSecurityCommercial value
Evidence → positioning
Public research, field questions and validated comparisons.
Positioning → field use
Reviewed guidance, quick lookup, training and in-call support.
A generalized view of the delivered work; no internal content reproduced.
02 / Seller performance
Sales & Product Enablement
Build seller capability—and reinforce it where performance happens.
Explore the enablement workPreparePracticeCoachReinforce
52.8 → <35 daysTime to first meeting during the onboarding redesign
Observed program results. The case explains the scope and contribution.
03 / Systems & operating change
Revenue Systems & AI Transformation
Make the operating model work for the people selling.
Explore the transformation workIllustrative operating model · completed migration and adoption work
04 / Product & go-to-market
Mobile Product GTM & Monetization
Connect product decisions, market positioning and customer acquisition.
Explore the launch contributionsAudience & positioning
Connect product value to the right buyer.
Product & experience
Shape requirements, UX and the path to value.
Commercial execution
Support launch, customer demos and sales.
How I work
Diagnose the revenue engine. Then lead the response.
I start with the performance question, test the explanation against field evidence, and choose the response before choosing the tool.
My approach to a revenue-performance investigation.
01Find the change
Where did performance change—and when?
Review revenue, pipeline, closed-won and closed-lost opportunities, conversion and account trends. Compare periods and segment by product, market and sales motion.
Revenue and pipeline trendsClosed-won / closed-lostNew business, expansion and retention
Output / A defined performance question and a baseline.
02Test the explanation
What evidence explains the change?
Connect the data with Gong conversations, customer feedback, product and account health, market conditions, product releases and changes in the team. Test competing explanations before treating a pattern as a cause.
Call and customer evidenceAccount and product healthMarket, product and team changes
Output / A working hypothesis supported by several sources.
03Choose the response
What needs to change first?
Identify whether the gap sits in positioning, seller skills, account coordination, customer experience, process or systems. Set priorities, owners and success measures with the teams responsible.
Business impactConfidence in the diagnosisEffort and operating constraints
Output / A focused plan with owners and measures.
04Lead the change
How will teams put the change into practice?
Align the stakeholders, establish the new approach, run practical workshops and equip managers to reinforce it. Coordinate the content, process and technology work through rollout and handoff.
Kickoff and practical trainingManager reinforcementWorkflow and system delivery
Output / A change people can use in their daily work.
05Measure and adjust
Is adoption translating into better performance?
Review usage, manager feedback and the relevant commercial measures against the baseline. Investigate uneven results, refine the approach and keep ownership clear.
Adoption and usageCommercial performanceSeller and manager feedback
Output / Evidence for the next decision.
Explore the work through your priorities
GTM & AI operations
Performance analysis, operating priorities, systems and adoption.
Product marketing & intelligence
Market and buyer evidence, positioning, launch contribution and sales activation.
Sales & enablement leadership
Direct selling, team leadership, coaching and seller performance.
Further selected workThe systems behind
The systems behind
better execution.
Reporting, account intelligence, relevant market signals and content workflows—connected to the decisions teams make.
05
Revenue Reporting & Decision Support
Explain what changed in performance—and what leaders should investigate next.Delivered reporting; forecast validation and handoff
06Sales Outbound & Intelligence Operating System
Connect account intelligence, qualification and management context to the next action.Live intelligence and inbound follow-up; outbound design
07Market Signal Monitoring & Seller Alerts
Turn external updates into relevant account context for sellers.Live seller alerts
08AI Content Engine
Carry a clear brief through creation, review and correction.Independent workflow in development
Experience
Sales is the throughline.
My work has expanded from selling and leading teams into product marketing, enablement, revenue systems and AI operations. Each step adds another view of how revenue is created.
Jul 2018–Feb 2020Agency services
Sales & business development leadership
Brand Partnerships & Business Development Lead
Sold services from discovery through negotiation and close. Led a six-person business-development team, owning pipeline and revenue targets and reporting to the CEO.
Mar 2020–Dec 2021Consumer business
Product marketing & growth
Product Marketing & Growth Manager
Managed a two-person team across customer research, positioning, website messaging, acquisition, lifecycle and conversion work.
Jan 2022–Oct 2024Enterprise software
Enterprise sales & account development
Senior Associate, Business Development
Worked inbound and outbound prospecting, discovery and account qualification. Built account-expansion sequences, buyer personas and objection guidance. Earned President’s Club for sales performance.
Nov 2024–Dec 2025Enterprise software
Sales & product enablement
GTM Enablement Manager (promoted from Senior Specialist)
Managed an Enablement Specialist and led product positioning, sales approaches, onboarding, certification, coaching and manager reinforcement. Earned President’s Club for enablement impact.
Jan–Oct 2026Enterprise software
Revenue systems & AI operations
Senior Revenue Systems & AI Operations Manager
Connected seller needs and business priorities with reporting, application roadmaps, account intelligence, AI workflows and operating change.
Alongside the core roles
Advisor, GTM & Growth (Part-Time) · Apr 2023–Mar 2026
Contributed to two mobile-product launches across GTM, acquisition, monetization, product requirements, UX and developer coordination. Conducted demos and sold B2B subscriptions.
President’s Club — Sales and Enablement · Certified Scrum Product Owner (CSPO)
Start a conversation
Let’s talk about revenue performance.
For conversations about go-to-market strategy, AI operations, product marketing, sales enablement or commercial leadership, email me or connect on LinkedIn.